New York Times Profiles Dorit Baxter New York Day Spa

Photo: Robert Wright for The New York Times

December 24, 2009… Journalist Michael Winerip features Dorti Baxter New York Winerip features Dorit Baxter New York Day Spa in his popular weekly column in the Sunday New York Times Fashion & Style section. The article is published the same month the spa celebrates its twentieth anniversary.

Photo: Robert Wright for The New York Times

Winerip describes Dorit Baxter Spa as “one of the nation’s first day spas, aimed at professional people who didn’t have time to travel to a resort,” then quotes Hannelore Leavy, director of the Day Spa Association, “Dorit was a day spa pioneer,” and quotes Dorit, “My typical client is a professional working woman. They already have a life and I’m a small portion of that life. They want a good massage — they’re not looking to be part of a scene.”

To read the full New York Times profile of Dorit Baxter, click below
http://www.nytimes.com/2009/12/27/fashion/27genb.html